Yang, L and Fam, K-S and Richard, JE, “An investigation of online word-of-mouth communication in China: In-depth interviews”, 28-30 November 2011, Perth, WA ISSN 1447-3275 (2011) [Conference Extract] |
Data Type | Value |
Type of Research | Applied Research |
Research Division | Commerce, Management, Tourism and Services |
Research Group | Marketing |
Research Field | Marketing not elsewhere classified |
Research Objective Division | Economic Framework |
Research Objective Group | Management and productivity |
Research Objective Field | Marketing |
Visit Item on eCite | http://ecite.utas.edu.au/124106 |