| Yang, L and Cheung, W-L and Henry, J and Guthrie, J and Fam, K-S, “An examination of sales promotion programs in Hong Kong: what the retailers offer and what the consumers prefer”, Journal of Promotion Management, 16 (4) pp. 467-479. ISSN 1049-6491 (2010) [Refereed Article] |
| Data Type | Value |
|---|
| Type of Research | Applied Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing not elsewhere classified |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/124111 |
| Digital Object Identifier | doi:10.1080/10496491003659563 |
| Scopus Source URL | View the full record on Scopus |
| Scopus Citing URL | View the list of citing articles on Scopus |
| Number of Times Cited | 11 |
