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Yang, L and Cheung, W-L and Henry, J and Guthrie, J and Fam, K-S, “An examination of sales promotion programs in Hong Kong: what the retailers offer and what the consumers prefer”, Journal of Promotion Management, 16 (4) pp. 467-479. ISSN 1049-6491 (2010) [Refereed Article]
Data TypeValue
Type of ResearchApplied Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupMarketing
Research FieldMarketing not elsewhere classified
Research Objective DivisionEconomic Framework
Research Objective GroupManagement and productivity
Research Objective FieldMarketing
Visit Item on eCitehttp://ecite.utas.edu.au/124111
Digital Object Identifierdoi:10.1080/10496491003659563
Scopus Source URLView the full record on Scopus
Scopus Citing URLView the list of citing articles on Scopus
Number of Times Cited11