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Yang, L and Fam, K-S and Richard, JE, “An investigation of online word-of-mouth communication in a collectivist society: A conceptual framework”, 2010 Global Marketing Conference Program, 9-11 September 2010, Tokyo, pp. 747-750. (2010) [Conference Extract] | |
Data Type | Value |
---|---|
Type of Research | Applied Research |
Research Division | Commerce, Management, Tourism and Services |
Research Group | Marketing |
Research Field | Marketing not elsewhere classified |
Research Objective Division | Economic Framework |
Research Objective Group | Management and productivity |
Research Objective Field | Marketing |
Visit Item on eCite | http://ecite.utas.edu.au/124114 |
Number of Downloads | 2 |