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Yang, L and Fam, K-S and Richard, JE, “An investigation of online word-of-mouth communication in a collectivist society: A conceptual framework”, 2010 Global Marketing Conference Program, 9-11 September 2010, Tokyo, pp. 747-750. (2010) [Conference Extract]
Data TypeValue
Type of ResearchApplied Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupMarketing
Research FieldMarketing not elsewhere classified
Research Objective DivisionEconomic Framework
Research Objective GroupManagement and productivity
Research Objective FieldMarketing
Visit Item on eCitehttp://ecite.utas.edu.au/124114
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