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Research Output Details

Yang, L and Fam, K-S, “Retailing in China (PRC)”, Sales promotion techniques: best practice from Asia and Europe, Asia Business Research Corporation Limited, K-S Fam, L Jozsa, and JE Richard (ed), Wellington, NZ, pp. 45-57. ISBN 978-0-473-17779-9 (2010) [Research Book Chapter]
Data TypeValue
Type of ResearchApplied Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupMarketing
Research FieldMarketing not elsewhere classified
Research Objective DivisionEconomic Framework
Research Objective GroupManagement and productivity
Research Objective FieldMarketing
Visit Item on eCitehttp://ecite.utas.edu.au/124116