Fam, K-S and Yang, L and Tanakinjal, G, “Innovative sales promotion techniques among Hong Kong advertisers – a content analysis”, Innovative Marketing, 4 (1) pp. 8-15. ISSN 1814-2427 (2008) [Refereed Article] |
Data Type | Value |
Type of Research | Applied Research |
Research Division | Commerce, Management, Tourism and Services |
Research Group | Marketing |
Research Field | Marketing not elsewhere classified |
Research Objective Division | Economic Framework |
Research Objective Group | Management and productivity |
Research Objective Field | Marketing |
Visit Item on eCite | http://ecite.utas.edu.au/124118 |