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Research Output Details

Fam, K-S and Yang, L and Tanakinjal, G, “Innovative sales promotion techniques among Hong Kong advertisers a content analysis”, Innovative Marketing, 4 (1) pp. 8-15. ISSN 1814-2427 (2008) [Refereed Article]
Data TypeValue
Type of ResearchApplied Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupMarketing
Research FieldMarketing not elsewhere classified
Research Objective DivisionEconomic Framework
Research Objective GroupManagement and productivity
Research Objective FieldMarketing
Visit Item on eCitehttp://ecite.utas.edu.au/124118