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Yang, L and Xin, D and Guthrie, J and Fam, K-S, “An examination of retailers and consumers preferences for sales promotion programs in Hong Kong”, 20-23 March 2008, Shanghai, pp. 1-3. (2008) [Conference Extract]
Data TypeValue
Type of ResearchApplied Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupMarketing
Research FieldMarketing not elsewhere classified
Research Objective DivisionEconomic Framework
Research Objective GroupManagement and productivity
Research Objective FieldMarketing
Visit Item on eCitehttp://ecite.utas.edu.au/124121