| Yang, L and Xin, D and Guthrie, J and Fam, K-S, “An examination of retailers and consumers preferences for sales promotion programs in Hong Kong”, 20-23 March 2008, Shanghai, pp. 1-3. (2008) [Conference Extract] |
| Data Type | Value |
|---|
| Type of Research | Applied Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing not elsewhere classified |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/124121 |
