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Fam, K-S and Simpson, L and Yang, L and Chung, K-C, “Relationship building in small businesses - The case of linking personal selling with collectivism”, 2-3 November 2007, Kuching, Sarawak, pp. 39-45. (2007) [Conference Extract]
Data TypeValue
Type of ResearchApplied Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupMarketing
Research FieldMarketing not elsewhere classified
Research Objective DivisionEconomic Framework
Research Objective GroupManagement and productivity
Research Objective FieldMarketing
Visit Item on eCitehttp://ecite.utas.edu.au/124127