Web Access Research Portal
Research Output Details
| Yang, L, “Online Word-of-Mouth communication in a collectivist society” (2014) [PhD] | |
| Data Type | Value |
|---|---|
| Type of Research | Applied Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing communications |
| Research Objective Division | Expanding Knowledge |
| Research Objective Group | Expanding knowledge |
| Research Objective Field | Expanding knowledge in commerce, management, tourism and services |
| Visit Item on eCite | http://ecite.utas.edu.au/124131 |