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Research Output Details

Grimmer, L, “Coles shifts away from ‘annoying’ price-focused Down Down with new wholesome slogan: Interview with Alana Mitchelson”, The New Daily, The New Daily, Melbourne, Vic, 7 March 2018 (2018) [Media Interview]
Data TypeValue
Type of ResearchApplied Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupMarketing
Research FieldMarketing Communications
Research Objective DivisionCommercial Services and Tourism
Research Objective GroupProperty, Business Support Services and Trade
Research Objective FieldWholesale and Retail Trade
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