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Research Output Details
Huang, C-H and Chiang, C-Y and Rajaguru, R and Zhang, W, “Low cost not enough anymore: A sourcing paradox”, Center for Global Outsourcing Tenth Annual International Smart-Sourcing Conference: Conference Proceedings, 28-29 June 2012, SolBridge International School of Business, pp. 18-20. (2012) [Conference Extract] | |
Data Type | Value |
---|---|
Type of Research | Applied Research |
Research Division | Commerce, Management, Tourism and Services |
Research Group | Marketing |
Research Field | Marketing management (incl. strategy and customer relations) |
Research Objective Division | Economic Framework |
Research Objective Group | Management and productivity |
Research Objective Field | Marketing |
Visit Item on eCite | http://ecite.utas.edu.au/125136 |