Rajaguru, R, “Effects of Functional Illiteracy associated Psychological Reflection and Disconfirmation on Post-Purchase Behavior”, Global Conference On SME, Entrepreneurship & Service Innovation: Conference proceedings, 12-13 July 2012, Gold Coast, QLD (2012) [Conference Extract] |
Data Type | Value |
Type of Research | Applied Research |
Research Division | Commerce, Management, Tourism and Services |
Research Group | Marketing |
Research Field | Marketing management (incl. strategy and customer relations) |
Research Objective Division | Economic Framework |
Research Objective Group | Management and productivity |
Research Objective Field | Marketing |
Visit Item on eCite | http://ecite.utas.edu.au/125138 |