| Rao, KN and Rajaguru, R, “The Process of Legitimacy Acquisition in Social Enterprises”, Global Conference On SME, Entrepreneurship & Service Innovation: Conference proceedings, 26-27 August 2010, Malaysia (2010) [Conference Extract] |
| Data Type | Value |
|---|
| Type of Research | Applied Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing management (incl. strategy and customer relations) |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/125139 |
