| Grimmer, L, “The future of selling: Five trends shaping purchase behaviour”, A world of opportunity: NZPPI conference 2018: Conference Handbook, 27-28 June 2018, Rotorua, NZ, pp. 7. (2018) [Keynote Presentation] |
| Data Type | Value |
|---|
| Type of Research | Applied Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing communications |
| Research Objective Division | Commercial Services and Tourism |
| Research Objective Group | Property, business support services and trade |
| Research Objective Field | Wholesale and retail trade |
| Visit Item on eCite | http://ecite.utas.edu.au/126807 |
