Grimmer, L, “Why and how retailers turn everyday items into ‘must-have’ collectables: Interview with Gary Magnussen”, Drive with Gary Magnussen, Australian Broadcasting Corporation, Hobart, 28 August 2018 (2018) [Media Interview] |
Data Type | Value |
Type of Research | Applied Research |
Research Division | Commerce, Management, Tourism and Services |
Research Group | Marketing |
Research Field | Marketing communications |
Research Objective Division | Commercial Services and Tourism |
Research Objective Group | Property, business support services and trade |
Research Objective Field | Wholesale and retail trade |
Visit Item on eCite | http://ecite.utas.edu.au/128040 |