Grimmer, L, “The Airbnb Effect: A typology of hosts and guests, and word of mouth marketing implications for small businesses in Tasmania”, Tourism Research and Education Network (TRENd) Seminar Series, 13 September 2018, Derwent Sailing Squadron (2018) [Keynote Presentation] |
Data Type | Value |
Type of Research | Applied Research |
Research Division | Commerce, Management, Tourism and Services |
Research Group | Marketing |
Research Field | Marketing communications |
Research Objective Division | Commercial Services and Tourism |
Research Objective Group | Property, business support services and trade |
Research Objective Field | Wholesale and retail trade |
Visit Item on eCite | http://ecite.utas.edu.au/128447 |
Number of Downloads | 1 |