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Research Output Details

Grimmer, L, “The Airbnb Effect: A typology of hosts and guests, and word of mouth marketing implications for small businesses in Tasmania”, Tourism Research and Education Network (TRENd) Seminar Series, 13 September 2018, Derwent Sailing Squadron (2018) [Keynote Presentation]
Data TypeValue
Type of ResearchApplied Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupMarketing
Research FieldMarketing Communications
Research Objective DivisionCommercial Services and Tourism
Research Objective GroupProperty, Business Support Services and Trade
Research Objective FieldWholesale and Retail Trade
Visit Item on eCitehttp://ecite.utas.edu.au/128447