| Grimmer, L, “Spend less, not more: Why this retailer is turning Black Friday on its head: interview with Matthew Elmas”, SmartCompany, Private Media Pty Ltd., Melbourne, 20 November 2018 (2018) [Media Interview] |
| Data Type | Value |
|---|
| Type of Research | Applied Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing communications |
| Research Objective Division | Commercial Services and Tourism |
| Research Objective Group | Property, business support services and trade |
| Research Objective Field | Wholesale and retail trade |
| Visit Item on eCite | http://ecite.utas.edu.au/129295 |
| Number of Downloads | 1 |
