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Research Output Details

Grimmer, L, “Spend less, not more: Why this retailer is turning Black Friday on its head: interview with Matthew Elmas”, SmartCompany, Private Media Pty Ltd., Melbourne, 20 November 2018 (2018) [Media Interview]
Data TypeValue
Type of ResearchApplied Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupMarketing
Research FieldMarketing Communications
Research Objective DivisionCommercial Services and Tourism
Research Objective GroupProperty, Business Support Services and Trade
Research Objective FieldWholesale and Retail Trade
Visit Item on eCitehttp://ecite.utas.edu.au/129295