Web Access Research Portal
Research Output Details
| Tan, SZ and Low, KH and Tjiptono, F and Watabe, M and Yang, L, “Cutting through the advertising clutter: The influence of ad-context familiarity on attention and external search behavior”, 2018 AMA Winter Academic Conference Integrating Paradigms in a World Where Marketing Is Everywhere: Proceedings, 23-25 February 2018, New Orleans, LA, pp. 23-29. ISBN 978-0-87757-367-8 (2018) [Refereed Conference Paper] | |
| Data Type | Value |
|---|---|
| Type of Research | Applied Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing communications |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/129850 |