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Tan, SZ and Low, KH and Tjiptono, F and Watabe, M and Yang, L, “Cutting through the advertising clutter: The influence of ad-context familiarity on attention and external search behavior”, 2018 AMA Winter Academic Conference Integrating Paradigms in a World Where Marketing Is Everywhere: Proceedings, 23-25 February 2018, New Orleans, LA, pp. 23-29. ISBN 978-0-87757-367-8 (2018) [Refereed Conference Paper]
Data TypeValue
Type of ResearchApplied Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupMarketing
Research FieldMarketing communications
Research Objective DivisionEconomic Framework
Research Objective GroupManagement and productivity
Research Objective FieldMarketing
Visit Item on eCitehttp://ecite.utas.edu.au/129850