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Research Output Details
| Lehman, K, “The Marketing Environment”, Marketing: Theory, Evidence, Practice, Oxford University Press, B Sharp (ed), Melbourne, pp. 200-235. ISBN 9780195590296 (2017) [Other Book Chapter] | |
| Data Type | Value |
|---|---|
| Type of Research | Strategic Basic Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing management (incl. strategy and customer relations) |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/130044 |