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Research Output Details
| Lehman, K, “Case Study 2: Communicating culture: Australian museums in a digital age”, Integrated Marketing Communications, Cengage Learning Australia Pty Limited, B Chitty, E Luck, N Barker, A-M Sassenberg, TA Shrimp, and JC Andrews (ed), South Melbourne, pp. 452-455. ISBN 9780170386517 (2018) [Revised Book Chapter] | |
| Data Type | Value |
|---|---|
| Type of Research | Strategic Basic Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing management (incl. strategy and customer relations) |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/130303 |