| Fillis, I and Lehman, KF, “Entrepreneur as brand: a creative industry case”, ISBE 2017 Conference Proceedings, 8-9 November 2017, Belfast, pp. 1-9. (2017) [Non Refereed Conference Paper] |
| Data Type | Value |
|---|
| Type of Research | Strategic Basic Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing management (incl. strategy and customer relations) |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/130957 |
| Number of Downloads | 10 |
