Delaney, D and Guidling, C and McManus, L, “The use of intuition in the sponsorship decision-making process”, Contemporary Management Research, 10 (1) pp. 33-58. ISSN 1813-5498 (2014) [Refereed Article] |
Data Type | Value |
Type of Research | Pure Basic Research |
Research Division | Commerce, Management, Tourism and Services |
Research Group | Marketing |
Research Field | Marketing research methodology |
Research Objective Division | Economic Framework |
Research Objective Group | Management and productivity |
Research Objective Field | Marketing |
Visit Item on eCite | http://ecite.utas.edu.au/131814 |
Digital Object Identifier | doi:10.7903/cmr.10174 |
Number of Downloads | 33 |