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Delaney, D and Guidling, C and McManus, L, “The use of intuition in the sponsorship decision-making process”, Contemporary Management Research, 10 (1) pp. 33-58. ISSN 1813-5498 (2014) [Refereed Article]
Data TypeValue
Type of ResearchPure Basic Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupMarketing
Research FieldMarketing research methodology
Research Objective DivisionEconomic Framework
Research Objective GroupManagement and productivity
Research Objective FieldMarketing
Visit Item on eCitehttp://ecite.utas.edu.au/131814
Digital Object Identifierdoi:10.7903/cmr.10174
Number of Downloads33