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McManus, L, “Customer accounting and marketing performance measures in the hotel industry: Evidence from Australia”, International Journal of Hospitality Management, 33 pp. 140-152. ISSN 0278-4319 (2013) [Refereed Article]
Data TypeValue
Type of ResearchPure Basic Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupCommercial services
Research FieldHospitality management
Research Objective DivisionEconomic Framework
Research Objective GroupManagement and productivity
Research Objective FieldMarketing
Visit Item on eCitehttp://ecite.utas.edu.au/131820
Digital Object Identifierdoi:10.1016/j.ijhm.2012.07.007
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Number of Times Cited41