| McManus, L and Guilding, C, “Exploring the potential of customer accounting: A synthesis of the accounting and marketing literatures”, Journal of Marketing Management, 24 (7-8) pp. 771-795. ISSN 0267-257X (2008) [Refereed Article] |
| Data Type | Value |
|---|
| Type of Research | Pure Basic Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Accounting, auditing and accountability |
| Research Field | Accounting theory and standards |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/131829 |
| Digital Object Identifier | doi:10.1362/026725708X345515 |
| Scopus Source URL | View the full record on Scopus |
| Scopus Citing URL | View the list of citing articles on Scopus |
| Number of Times Cited | 32 |
