| Mortimer, G and Mathmann, F and Grimmer, L, “The Conversation: The IKEA effect - Recipe for sales a complex mix”, NZ Herald, New Zealand Media and Entertainment (NZME), Aukland, New Zealand, 22 April (2019) [Magazine Article] |
| Data Type | Value |
|---|
| Type of Research | Applied Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing communications |
| Research Objective Division | Commercial Services and Tourism |
| Research Objective Group | Property, business support services and trade |
| Research Objective Field | Wholesale and retail trade |
| Visit Item on eCite | http://ecite.utas.edu.au/132133 |
| Number of Downloads | 10 |
