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Mortimer, G and Mathmann, F and Grimmer, L, “The Conversation: The IKEA effect - Recipe for sales a complex mix”, NZ Herald, New Zealand Media and Entertainment (NZME), Aukland, New Zealand, 22 April (2019) [Magazine Article]
Data TypeValue
Type of ResearchApplied Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupMarketing
Research FieldMarketing Communications
Research Objective DivisionCommercial Services and Tourism
Research Objective GroupProperty, Business Support Services and Trade
Research Objective FieldWholesale and Retail Trade
Visit Item on eCitehttp://ecite.utas.edu.au/132133
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