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Research Output Details

Mortimer, G and Mathmann, F and Grimmer, EL, “How the “Ikea effect” explains today’s startups”, Fast Company, Fast Company Inc, United States, 1 May (2019) [Magazine Article]
Data TypeValue
Type of ResearchApplied Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupMarketing
Research FieldMarketing Communications
Research Objective DivisionCommercial Services and Tourism
Research Objective GroupProperty, Business Support Services and Trade
Research Objective FieldWholesale and Retail Trade
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