| Mortimer, G and Mathmann, F and Grimmer, EL, “How the “Ikea effect” explains today’s startups”, Fast Company, Fast Company Inc, United States, 1 May (2019) [Magazine Article] |
| Data Type | Value |
|---|
| Type of Research | Applied Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing communications |
| Research Objective Division | Commercial Services and Tourism |
| Research Objective Group | Property, business support services and trade |
| Research Objective Field | Wholesale and retail trade |
| Visit Item on eCite | http://ecite.utas.edu.au/132288 |
| Number of Downloads | 1 |
