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McManus, L, “The construction of a segmental customer profitability analysis”, Journal of Applied Management Accounting Research, 5 (2) pp. 59-74. ISSN 1443-9913 (2007) [Refereed Article]
Data TypeValue
Type of ResearchApplied Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupMarketing
Research FieldMarketing research methodology
Research Objective DivisionEconomic Framework
Research Objective GroupManagement and productivity
Research Objective FieldManagement
Visit Item on eCitehttp://ecite.utas.edu.au/133448