McManus, L, “The construction of a segmental customer profitability analysis”, Journal of Applied Management Accounting Research, 5 (2) pp. 59-74. ISSN 1443-9913 (2007) [Refereed Article] |
Data Type | Value |
Type of Research | Applied Research |
Research Division | Commerce, Management, Tourism and Services |
Research Group | Marketing |
Research Field | Marketing research methodology |
Research Objective Division | Economic Framework |
Research Objective Group | Management and productivity |
Research Objective Field | Management |
Visit Item on eCite | http://ecite.utas.edu.au/133448 |