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Guilding, C and McManus, L, “The incidence, perceived merit and antecedents of customer accounting: An exploratory note”, Accounting, Organizations and Society, 27 (1-2) pp. 45-59. ISSN 0361-3682 (2002) [Refereed Article]
Data TypeValue
Type of ResearchApplied Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupAccounting, auditing and accountability
Research FieldAccounting theory and standards
Research Objective DivisionEconomic Framework
Research Objective GroupManagement and productivity
Research Objective FieldMarketing
Visit Item on eCitehttp://ecite.utas.edu.au/133451
Digital Object Identifierdoi:10.1016/S0361-3682(01)00030-7
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Number of Times Cited119