| McManus, L and Guilding, C, “Exploring the potential of customer accounting: A synthesis of the accounting and marketing literatures”, The Marketing / Accounting Interface, Routledge, Robin Roslender, Richard M.S. Wilson (ed), Abingdon, Oxon, pp. 111-134. ISBN 978-0-415-62886-0 (2012) [Other Book Chapter] |
| Data Type | Value |
|---|
| Type of Research | Pure Basic Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Accounting, auditing and accountability |
| Research Field | Accounting theory and standards |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/133484 |
| Digital Object Identifier | doi:10.4324/9780203722367 |
