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Research Output Details
Guilding, C and Kennedy, D and McManus, L, “Accounting for relationship marketing in the hotel industry: customer profitability analysis meets customer asset analysis”, 24-26 July, Miami, FL, USA, pp. 1-20. (1998) [Refereed Conference Paper] | |
Data Type | Value |
---|---|
Type of Research | Pure Basic Research |
Research Division | Commerce, Management, Tourism and Services |
Research Group | Marketing |
Research Field | Marketing research methodology |
Research Objective Division | Economic Framework |
Research Objective Group | Management and productivity |
Research Objective Field | Marketing |
Visit Item on eCite | http://ecite.utas.edu.au/133491 |