| Guilding, C and McManus, L, “Customer Accounting: An Exploratory Study”, 1-6 July, Sydney, Australia, pp. 1-20. (1998) [Conference Extract] |
| Data Type | Value |
|---|
| Type of Research | Pure Basic Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing research methodology |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/133494 |
