| Thongpravati, O and Reid, M and Dobele, AR, “Unfolding market vision quality: understanding its dimensions, drivers, and before-launch performance”, Journal of Strategic Marketing, 28 (2) pp. 123-135. ISSN 0965-254X (2018) [Refereed Article] |
| Data Type | Value |
|---|
| Type of Research | Applied Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing management (incl. strategy and customer relations) |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/135309 |
| Digital Object Identifier | doi:10.1080/0965254X.2018.1488761 |
| Scopus Source URL | View the full record on Scopus |
| Scopus Citing URL | View the list of citing articles on Scopus |
| Web of Science® Source URL | View the full record on Web of Science® |
| Web of Science® Citing URL | View the list of citing articles on Web of Science® |
| Web of Science® Related URL | View the list of related articles on Web of Science® |
| Number of Times Cited | 2 |
