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Grimmer, L and Grimmer, MR, “And I will always love you: how marketers measure Dolly Partonís magic”, The Conversation, The Conversation Media Group Ltd, Australia, 25 November (2019) [Magazine Article]
Data TypeValue
Type of ResearchApplied Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupMarketing
Research FieldMarketing Communications
Research Objective DivisionEconomic Framework
Research Objective GroupManagement and Productivity
Research Objective FieldMarketing
Visit Item on eCitehttp://ecite.utas.edu.au/135986