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Research Output Details
| Grimmer, L and Grimmer, MR, “And I will always love you: how marketers measure Dolly Parton’s magic”, The Conversation, The Conversation Media Group Ltd, Australia, 25 November (2019) [Magazine Article] | |
| Data Type | Value |
|---|---|
| Type of Research | Applied Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing communications |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/135986 |