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Research Output Details
| Devereux, E and Grimmer, L and Grimmer, MR, “Consumer engagement on social media: evidence from small retailers”, Journal of Consumer Behaviour, 19 pp. 151-159. ISSN 1472-0817 (2020) [Refereed Article] | |
| Data Type | Value |
|---|---|
| Type of Research | Applied Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing communications |
| Research Objective Division | Commercial Services and Tourism |
| Research Objective Group | Property, business support services and trade |
| Research Objective Field | Wholesale and retail trade |
| Visit Item on eCite | http://ecite.utas.edu.au/136039 |
| Digital Object Identifier | doi:10.1002/cb.1800 |
| Scopus Source URL | View the full record on Scopus |
| Scopus Citing URL | View the list of citing articles on Scopus |
| Web of Science® Source URL | View the full record on Web of Science® |
| Web of Science® Citing URL | View the list of citing articles on Web of Science® |
| Web of Science® Related URL | View the list of related articles on Web of Science® |
| Number of Times Cited | 33 |