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Devereux, E and Grimmer, L and Grimmer, MR, “Consumer engagement on social media: evidence from small retailers”, Journal of Consumer Behaviour pp. 1-9. ISSN 1479-1838 (2019) [Refereed Article]
Data TypeValue
Type of ResearchApplied Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupMarketing
Research FieldMarketing Communications
Research Objective DivisionCommercial Services and Tourism
Research Objective GroupProperty, Business Support Services and Trade
Research Objective FieldWholesale and Retail Trade
Visit Item on eCitehttp://ecite.utas.edu.au/136039
Digital Object Identifierdoi:10.1002/cb.1800
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