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Research Output Details

Rajaguru, R and Yang, L, “Understanding Star Ratings on Product Review Website”, Academy of Marketing Conference 2019, 2-4 July 2019, London (2019) [Conference Extract]
Data TypeValue
Type of ResearchApplied Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupMarketing
Research FieldMarketing communications
Research Objective DivisionEconomic Framework
Research Objective GroupManagement and productivity
Research Objective FieldMarketing
Visit Item on eCitehttp://ecite.utas.edu.au/136388