| Rajaguru, R and Yang, L, “Understanding Star Ratings on Product Review Website”, Academy of Marketing Conference 2019, 2-4 July 2019, London (2019) [Conference Extract] |
| Data Type | Value |
|---|
| Type of Research | Applied Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing communications |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/136388 |
