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Research Output Details
Yang, L and Rajaguru, R and Kumar, S, “Investigating source differences of online reviews in an emerging market”, ANZMAC 2019 Conference Proceedings, 2-4 December 2019, Wellington, NZ, pp. 696-700. ISSN 1447-3275 (2019) [Conference Extract] | |
Data Type | Value |
---|---|
Type of Research | Applied Research |
Research Division | Commerce, Management, Tourism and Services |
Research Group | Marketing |
Research Field | Consumer-oriented product or service development |
Research Objective Division | Economic Framework |
Research Objective Group | Management and productivity |
Research Objective Field | Marketing |
Visit Item on eCite | http://ecite.utas.edu.au/136727 |