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Research Output Details

Grimmer, L and Mortimer, G and Grimmer, M, “Galloping gargoyles! Is Harry Potter losing his (earning) power?”, The Conversation, online, 2 March 2020 (2020) [Magazine Article]
Data TypeValue
Type of ResearchApplied Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupMarketing
Research FieldMarketing communications
Research Objective DivisionCulture and Society
Research Objective GroupArts
Research Objective FieldThe performing arts
Visit Item on eCitehttp://ecite.utas.edu.au/137735