Chitty, W and D'Alessandro, S and Gray, D and Hughes, A, Services marketing, Oxford University Press Australia and New Zealand, Australia, pp. 494. ISBN 9780190303167 (2019) [Authored Other Book] |
Data Type | Value |
Type of Research | Strategic Basic Research |
Research Division | Commerce, Management, Tourism and Services |
Research Group | Marketing |
Research Field | Consumer-oriented product or service development |
Research Objective Division | Economic Framework |
Research Objective Group | Management and productivity |
Research Objective Field | Marketing |
Visit Item on eCite | http://ecite.utas.edu.au/138259 |