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Chitty, W and D'Alessandro, S and Gray, D and Hughes, A, Services marketing, Oxford University Press Australia and New Zealand, Australia, pp. 494. ISBN 9780190303167 (2019) [Authored Other Book]
Data TypeValue
Type of ResearchStrategic Basic Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupMarketing
Research FieldConsumer-oriented product or service development
Research Objective DivisionEconomic Framework
Research Objective GroupManagement and productivity
Research Objective FieldMarketing
Visit Item on eCitehttp://ecite.utas.edu.au/138259