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Yang, S and Ding, S and D'Alessandro, S, “Are all Chinese shoppers the same? Evidence of differences in values, decision making and shopping motivations between the Han majority and other minorities in China”, Journal of Retailing and Consumer Services, 44 pp. 24-34. ISSN 0969-6989 (2018) [Refereed Article]
Data TypeValue
Type of ResearchStrategic Basic Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupMarketing
Research FieldConsumer-oriented product or service development
Research Objective DivisionEconomic Framework
Research Objective GroupManagement and productivity
Research Objective FieldMarketing
Visit Item on eCitehttp://ecite.utas.edu.au/138267
Digital Object Identifierdoi:10.1016/j.jretconser.2018.05.008
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Number of Times Cited9