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Gray, DM and D'Alessandro, S and Johnson, LW and Carter, L, “Inertia in services: causes and consequences for switching”, Journal of Services Marketing, 31 (6) pp. 485-498. ISSN 0887-6045 (2017) [Refereed Article]
Data TypeValue
Type of ResearchStrategic Basic Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupMarketing
Research FieldConsumer-oriented product or service development
Research Objective DivisionEconomic Framework
Research Objective GroupManagement and productivity
Research Objective FieldMarketing
Visit Item on eCitehttp://ecite.utas.edu.au/138314
Digital Object Identifierdoi:10.1108/JSM-12-2014-0408
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Number of Times Cited28