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D'Alessandro, S and Lowe, B and Winzar, H and Zikmund, W and Babin, BJ, Marketing research: Asia-Pacific edition, Cengage Learning, Australia, pp. 656. ISBN 9780170369824 (2016) [Authored Research Book]
Data TypeValue
Type of ResearchStrategic Basic Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupMarketing
Research FieldConsumer-oriented product or service development
Research Objective DivisionEconomic Framework
Research Objective GroupManagement and productivity
Research Objective FieldMarketing
Visit Item on eCitehttp://ecite.utas.edu.au/138315