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D'Alessandro, S and Lowe, B and Winzar, H and Zikmund, W and Babin, BJ, Marketing research: Asia-Pacific edition, Cengage Learning, Australia, pp. 656. ISBN 9780170369824 (2016) [Authored Research Book] | |
Data Type | Value |
---|---|
Type of Research | Strategic Basic Research |
Research Division | Commerce, Management, Tourism and Services |
Research Group | Marketing |
Research Field | Consumer-oriented product or service development |
Research Objective Division | Economic Framework |
Research Objective Group | Management and productivity |
Research Objective Field | Marketing |
Visit Item on eCite | http://ecite.utas.edu.au/138315 |