| Islam, MD and D'Alessandro, S and Furner, M and Johnson, L and Gray, D and Carter, L, “Brand switching pattern discovery by data mining techniques for the telecommunication industry in Australia”, Australasian Journal of Information Systems, 20 pp. 1-17. ISSN 1449-8618 (2016) [Refereed Article] |
| Data Type | Value |
|---|
| Type of Research | Strategic Basic Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Consumer-oriented product or service development |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/138319 |
| Digital Object Identifier | doi:10.3127/ajis.v20i0.1420 |
| Number of Downloads | 15 |
