| Gray, D and D'Alessandro, S and Carter, L, “The influence of inertia on brand switching behaviour”, Looking forward, looking back: drawing on the past to shape the future of marketing. Developments in marketing science: proceedings of the Academy of Marketing Science, 17-20 July 2013, Mebourne, Victoria, pp. 779-787. ISBN 978-3-319-24182-1 (2016) [Refereed Conference Paper] |
| Data Type | Value |
|---|
| Type of Research | Pure Basic Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Consumer-oriented product or service development |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/138326 |
| Digital Object Identifier | doi:10.1007/978-3-319-24184-5_189 |
