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Research Output Details
| Ceric, A and D'Alessandro, S and Soutar, G and Johnson, L, “Using blueprinting and benchmarking to identify marketing resources that help co-create customer value”, The Journal of Business Research, 69 (12) pp. 5653-5661. ISSN 0148-2963 (2016) [Refereed Article] | |
| Data Type | Value |
|---|---|
| Type of Research | Strategic Basic Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Consumer-oriented product or service development |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/138327 |
| Digital Object Identifier | doi:10.1016/j.jbusres.2016.03.073 |
| Scopus Source URL | View the full record on Scopus |
| Scopus Citing URL | View the list of citing articles on Scopus |
| Web of Science® Source URL | View the full record on Web of Science® |
| Web of Science® Citing URL | View the list of citing articles on Web of Science® |
| Web of Science® Related URL | View the list of related articles on Web of Science® |
| Number of Times Cited | 21 |