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D'Alessandro, S and Johnson, L and Gray, D and Carter, L, “Consumer satisfaction versus churn in the case of upgrades of 3G to 4G cell networks”, Marketing Letters: A Journal of Research in Marketing, 26 pp. 489-500. ISSN 0923-0645 (2015) [Refereed Article]
Data TypeValue
Type of ResearchStrategic Basic Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupMarketing
Research FieldConsumer-oriented product or service development
Research Objective DivisionEconomic Framework
Research Objective GroupManagement and productivity
Research Objective FieldMarketing
Visit Item on eCitehttp://ecite.utas.edu.au/138329
Digital Object Identifierdoi:10.1007/s11002-014-9284-3
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Number of Times Cited7