Cakarnis, J and D'Alessandro, SP, “Does knowing overcome wanting? The impact of consumer knowledge and materialism upon credit card selection with young consumers”, Young Consumers, 16 (1) pp. 50-70. ISSN 1747-3616 (2015) [Refereed Article] |
Data Type | Value |
Type of Research | Strategic Basic Research |
Research Division | Commerce, Management, Tourism and Services |
Research Group | Marketing |
Research Field | Consumer-oriented product or service development |
Research Objective Division | Economic Framework |
Research Objective Group | Management and productivity |
Research Objective Field | Marketing |
Visit Item on eCite | http://ecite.utas.edu.au/138331 |
Digital Object Identifier | doi:10.1108/YC-01-2014-00418 |
Scopus Source URL | View the full record on Scopus |
Scopus Citing URL | View the list of citing articles on Scopus |
Number of Times Cited | 10 |