Grimmer, L, “A smart move”: Why Woolworths is expanding into B2B: Interview with Heather McIlvaine”, Inside Retail, online, 2 July 2020 (2020) [Media Interview] |
Data Type | Value |
Type of Research | Applied Research |
Research Division | Commerce, Management, Tourism and Services |
Research Group | Marketing |
Research Field | Marketing communications |
Research Objective Division | Commercial Services and Tourism |
Research Objective Group | Property, business support services and trade |
Research Objective Field | Wholesale and retail trade |
Visit Item on eCite | http://ecite.utas.edu.au/139774 |