Babin, BJ and D'Alessandro, S and Winzar, L and Zidmund, W, Marketing Research, Cengage Learning Australia Pty Limited, Australia, pp. 622. ISBN 9780170438964 (2020) [Authored Other Book] |
Data Type | Value |
Type of Research | Applied Research |
Research Division | Commerce, Management, Tourism and Services |
Research Group | Marketing |
Research Field | Marketing research methodology |
Research Objective Division | Economic Framework |
Research Objective Group | Management and productivity |
Research Objective Field | Marketing |
Visit Item on eCite | http://ecite.utas.edu.au/140263 |