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Research Output Details

Babin, BJ and D'Alessandro, S and Winzar, L and Zidmund, W, Marketing Research, Cengage Learning Australia Pty Limited, Australia, pp. 622. ISBN 9780170438964 (2020) [Authored Other Book]
Data TypeValue
Type of ResearchApplied Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupMarketing
Research FieldMarketing research methodology
Research Objective DivisionEconomic Framework
Research Objective GroupManagement and productivity
Research Objective FieldMarketing
Visit Item on eCitehttp://ecite.utas.edu.au/140263