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Research Output Details
Grimmer, L, “IKEAS creative and integrative approach to marketing communications. Part 4 Case Study”, Integrated Marketing Communications, Cengage, E Luck, N Barker, A-M Sassenberg, B Chitty, JC Andrews and T Shimp (ed), Australia, pp. 431-432. ISBN 9780170386517 (2020) [Other Book Chapter] | |
Data Type | Value |
---|---|
Type of Research | Applied Research |
Research Division | Commerce, Management, Tourism and Services |
Research Group | Marketing |
Research Field | Marketing communications |
Research Objective Division | Commercial Services and Tourism |
Research Objective Group | Property, business support services and trade |
Research Objective Field | Wholesale and retail trade |
Visit Item on eCite | http://ecite.utas.edu.au/141405 |