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Research Output Details

Grimmer, L, “IKEAS creative and integrative approach to marketing communications. Part 4 Case Study”, Integrated Marketing Communications, Cengage, E Luck, N Barker, A-M Sassenberg, B Chitty, JC Andrews and T Shimp (ed), Australia, pp. 431-432. ISBN 9780170386517 (2020) [Other Book Chapter]
Data TypeValue
Type of ResearchApplied Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupMarketing
Research FieldMarketing communications
Research Objective DivisionCommercial Services and Tourism
Research Objective GroupProperty, business support services and trade
Research Objective FieldWholesale and retail trade
Visit Item on eCitehttp://ecite.utas.edu.au/141405