| Grimmer, L, “Reaching cinemagoers - Palace Cinemas: Lavazza Italian Film Festival. Part 1 Case Study”, Integrated Marketing Communications, Cengage Publishing, E Luck, N Barker, A-M Sassenberg, B Chitty, JC Andrews and T Shimp (ed), Australia ISBN 9780170386517 (2020) [Other Book Chapter] |
| Data Type | Value |
|---|
| Type of Research | Applied Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing communications |
| Research Objective Division | Commercial Services and Tourism |
| Research Objective Group | Property, business support services and trade |
| Research Objective Field | Wholesale and retail trade |
| Visit Item on eCite | http://ecite.utas.edu.au/141406 |
