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Research Output Details

Siriwardana, S and Laud, G and Rajaguru, R, “Understanding service exclusion through value co-creation paradigm”, Global Marketing Conference: Bridging Asia and the World - New Marketing and Management in Digitally Connected World, 5-8 November 2020, Virtual Conference, Online (Seoul, South Korea) (2020) [Conference Extract]
Data TypeValue
Type of ResearchPure Basic Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupMarketing
Research FieldService marketing
Research Objective DivisionExpanding Knowledge
Research Objective GroupExpanding knowledge
Research Objective FieldExpanding knowledge in commerce, management, tourism and services
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