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Research Output Details
| Siriwardana, S and Laud, G and Rajaguru, R, “Understanding service exclusion through value co-creation paradigm”, Global Marketing Conference: Bridging Asia and the World - New Marketing and Management in Digitally Connected World, 5-8 November 2020, Virtual Conference, Online (Seoul, South Korea) (2020) [Conference Extract] | |
| Data Type | Value |
|---|---|
| Type of Research | Pure Basic Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Service marketing |
| Research Objective Division | Expanding Knowledge |
| Research Objective Group | Expanding knowledge |
| Research Objective Field | Expanding knowledge in commerce, management, tourism and services |
| Visit Item on eCite | http://ecite.utas.edu.au/145597 |